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Get Involved in Bloor-Yorkville Icefest 2018: Call for Participation

Get Involved in Bloor-Yorkville Icefest 2018: Call for Participation

FEBRUARY 24th & 25th Celebrate winter in the heart of the city at Bloor-Yorkville’s 13th Annual Icefest! On Saturday, February 24th, Bloor-Yorkville invites Toronto to watch professional ice carvers face off in the Sassafraz Ice Carving Competition in the Village of Yorkville Park and to stroll through the neighbourhood, where they will see many creative and awe-inspiring ice sculptures. There will be a street closure both days on Cumberland Street and Bellair Street.

Icefest provides an exciting schedule of activities for all ages including: spectacular Ice Sculptures created on site and throughout the neighbourhood, extravagant Display Sculptures outside of participating businesses, a magnificent ‘Medieval Times’ Ice Exhibition in the Village of Yorkville Park, ‘Maple Syrup Taffy Station’, ‘Ice Kiddie Cubes’ and an ‘Icefest Lounge’. All proceeds go towards the Heart & Stroke Foundation of Ontario.

Last year, the event attracted over 40,000 attendees and local media including: CityNews, CBC News, Global News, 8 CP24 Live-Eye segments, WHERE Toronto, NOW Magazine, The Epoch Times, Toronto Star, Tonic Magazine, Etobicoke Guardian, North York Mirror, Scarborough Mirror, DailyHive.com (x5), BlogTo.com (x3), Narcity.com, Toronto4Kids.com, CBC.ca and RealStyleNetwork.com. Total 2017 Icefest Impressions = 23,512,694

BEST OF ALL: BIA members have several opportunities to get involved! Many businesses are already planning for this event.

This is the 13th edition of the Festival and we would like to make this the most spectacular year to date with a record number of ice sculptures in the Village of Yorkville Park and throughout the neighbourhood in celebration! To do this we need your help and participation. You can sponsor a Competition Sculpture ($625) for the Sassafraz Ice Carving Competition in the park, as Bloor-Yorkville invites Toronto to watch professional carvers face off on the Saturday of the Festival; OR you can sponsor a 3-Block Exhibition Sculpture ($1,300) or a 5-Block Exhibition Sculpture ($1,800) and have your ice sculpture located outside your place of business or in the Village of Yorkville Park. An estimated 40,000 + people are expected to stroll through the neighbourhood to see this year’s showcase of awe inspiring ice sculptures.

February is Heart Month and our charitable partner, once again is the Heart and Stroke Foundation and a portion of all ice sculptures sponsored will be donated to the cause. We will also have a ‘Maple Syrup Taffy Station’ and ‘Ice Kiddie Cubes’ for a donation to the Heart & Stroke Foundation.

To do this, we need your participation and support:

Sponsorship levels include:

Competition Sculpture- $625 (3 spots left)
Sculpture created live on Saturday, February 24th in the Village of Yorkville Park in front of spectators.
o Sculpture is a 300-lb block of ice set on another 300-lb block base with your logo.
o Your business name will be listed on www.bloor-yorkville.com as a Competition Sponsor.

3-Block Exhibition Sculpture- $1,300
o 3 block x 300-lb Sculpture – can be logo based, or free standing
o Completed Sculptures will be delivered to your premises on Friday, February 23rd
o Sculptures can remain, at your premises, until they melt.
o Your business will be a ‘Point of Interest’ location on Bloor-Yorkville Icefest 2018 brochure (75,000 copies) inserted in the Toronto Star.
o Your business will be listed on www.bloor-yorkville.com as an Exhibition Sponsor.

5-Block Exhibition Sculpture- $1,800
o 5 block x 300-lb Sculpture – can be logo based, or free standing.
o Completed Sculptures will be delivered to your premises on Friday, February 23rd
o Sculptures can remain, at your premises, until they melt.
o Your business will be a ‘Point of Interest’ location on Bloor-Yorkville Icefest 2018 brochure (75,000 copies) inserted in the Toronto Star.
o Business name will be listed on www.bloor-yorkville.com as an Exhibition Participant.

We would also appreciate your donation of a prize to be included in the ‘Bloor-Yorkville Prize Package Draw’. Spectators, who vote for their favourite ice carving competition sculpture, automatically can enter in the draw, which will be featured in the Bloor-Yorkville Icefest 2018 brochure (75,000 copies) and event website. Your logo will be included on signage on site at the BY BIA Tent, during the event.

Deadline for participation in this year’s event is Monday, January 8th, 2018. For additional information on how you can participate in this exciting event, please contact Rick Kaczmarek, Director of Marketing at 416-928-3553 ext. 24 or marketing@bloor-yorkville.com; or Kelly Pettinger, Communications Coordinator at 416-928-3553 ext. 27 or biamember@bloor-yorkville.com
Follow Bloor-Yorkville on Twitter, Instagram and Facebook at @BloorYorkville. #Icefest18